Connecting Cultures Through Brands
20 years of experience working with brands across Europe and China
“Over the past decade, we’ve successfully connected Scandinavian brands with Chinese consumers, proving there’s significant interest in products from this region. By showcasing the unique values of these brands and ensuring product excellence, we’ve cultivated a segment of consumers eager to invest in and who resonate with these brand ideals.”
- Stefano Censi, Founder, P2
“We take a data-driven approach to brand management, avoiding second-guessing. By analysing and acting on data, we ensure optimal market growth. Our commitment is to long-term success, avoiding shortcuts and quick wins to create the best conditions for sustained growth.”
- Julian Johanson, Founder, P2
At P2, we support brands entering the Chinese market with a comprehensive range of services, from strategic consultancy to full brand management. Our approach to brand building is data-driven, focusing on short-term results within a vision for long-term sustainable growth. With over a decade of expertise in brand management and sales in China, we leverage quantitative insights and our extensive network with major online and offline channels—including Alibaba, JD.com, Tiktok, and top malls—to drive sustainable sales growth across diverse channels and categories.
We believe that success in the market is straightforward:
Partner with Leading Brands: Forge strategic partnerships with top brands to enhance credibility, reach, and innovation.
Follow the Data: Make informed decisions based on comprehensive data analysis to stay ahead of market trends and customer preferences.
Excellence in Execution: Maintain high standards in every aspect of the business to deliver exceptional results consistently.
SAY HELLO
Get in touch
Beijing, Shanghai, Copenhagen
